(602) 321-7192

About Bill Thomason

Learn how Bill helps executives transform their businesses with proven NLP success coaching.

With more than 30 years experience as a leader in the field of Neuro Linguistic Programming (NLP) Bill Thomason is your NLP Executive Success Coach and Certified NLP Master Trainer.  Bill combines his business training background with NLP techniques, Breakthrough technology, business management, coaching skills, and Hypnotherapy.  Bill and his associates can help you make the changes necessary to achieve any outcome you congruently desire individually or in your business organization.  NOW, you can achieve your goals, improve your relationships, and change your life.

Personal and Business

Bill ThomasonIn addition to the many skills Bill offers individually, he can assemble a group of world-class, change-agent trainers to facilitate your personal and business success.  Bill and his associates enjoy their work as executive coaches and they provide culture change, leadership, listening skills, team building, management, negotiating, selling, advanced and communication skills seminars to Fortune 500 executives as well as to people in small to medium sized companies.  Bill and his NLP Skills Training associates are available for public seminars and speaking engagements.

My Work

What differentiates my work from other coaches and trainers is influenced by what I bring to the work from my personal history and business background.  When I was first exposed to Neuro Linguistic Programming or NLP, I already had an orientation that was holistically-oriented with regard to my personal and business life.  I started my career in the health food business where I learned that an organic approach is most often the best choice.  Imbalances are often systemic and a holistic approach is optimal in getting excellent results.  A holistic, systems-oriented appraoch allows people to step back from the problem and get wider perspective.  Why apply only one tool or methodology to what is considered a complicated issue when you can address it from a systems theory perspective and provide a number of avenues to resolving the issue?  You need to be able to see from outside the system to get that.  As Albert Einstein famously said "problems cannot be solved by the same level of thinking that produced them." 


One thing I liked about NLP is it's focus on 'what works' as a way of measuring success.  From the NLP point of view, there are many tools that can be applied to any issue and the person with the most variability of behavior usually succeeds in any given situation.  Flexibility of behavior is a highly valued characteristic of the NLP Coach and Trainer.

My NLP History

Here's a little history: In 1985 a friend invited me to a seminar.  Personal growth seminars were in vogue at the time, so I said, "Sure."  As an afterthought, I asked, "What is the seminar about?"  She said, "We are going to 'walk on fire.'  I'm pretty sure my mouth dropped open.  And I don't know if I voiced the immediate thought that came to my mind.  The question, "WHY?" formed on my lips. I don't know if any actual words came out.

At the time I had been working with a PhD Psychologist in Dallas, Texas, Harvey G Davisson.  As part of my employment agreement as Operations Director in the packaging of a weight loss/longevity clinic and franchise, I had been learning his technology for changing deep level programming in people.  At the time I was invited to the seminar, I remembered reading a brief article about a young Anthony Robbins in OMNI Magazine.  I was intrigued.  I was sure there was more to what Robbins was teaching than just the 'fire walking' gimmick.  I attended the 4-day Mind Revolution seminar.  About 35 minutes into the Friday evening start of the event, I knew that this was the technology I had been looking for.  I read everything I could find about NLP.  I attended or staffed seminars until the skills were sinking in with repetition.  I then studied with all the NLP trainers I could access.  And, I practiced the skills.

I continued my studies with and promoted best-selling author, Anthony Robbins, and was certified in NLP in 1987.  My partner, Quinta Oran (now deceased) and I represented the Robbins Research organization in North Texas area and we developed a healthy NLP practice that we ran primarily from our home.   After some time, I returned to college at West Texas State University to finish some college work and then moved to Sedona, Arizona in 1991.  I lived in Sedona for about 14 years and I now live in the Phoenix, Arizona area where I practice as an NLP Success Coach from my office in North Phoenix, Arizona 85028.  In addition, I travel and work with business people including Fortune 500 executives as an executive coach and trainer.

NLP and Breakthrough Technology

In addition to personal coaching, workshops and certification programs, part of my business has included corporate training with top Fortune 500 executives.  I co-led seminars with a number trainers from various backgrounds including the 'breakthrough' technology tradition and I have integrated that learning experience from all of them.  I believe I have taken the very best parts of the more head-on, aggressive 'breakthrough' style of creating change (best known from the Landmark Education, Inc., and Life Spring seminar groups) with the more permissive NLP approach of creating change from inside rapport with my clients.  I am committed to teaching this approach to my training and coaching associates.

Get Perspective

A top business executive can benefit from having a coach to strategize with about the real pressures he or she struggles with on a day by day basis.  Personality-wise, that coach has to be be able to offer a unique perspective from outside the situation and yet be invested enough to stand shoulder-to-shoulder as a trusted member of the team to be an excellent business coach.  When conflicts occur between individuals, an effective NLP Coach is capable of listening closely to people and then give them the resources necessary to unhook the problem in a productive manner. 

Tools for Accessing Your Own Resources

There are lots of coaches from a number orientations these days and the training they receive usually derives from a single principle that is actually a long-standing NLP presupposition that says; 'people already have all the resources necessary to accomplish any outcome they congruently desire.'  The focus of a coach is not to add input or give advice, but to ask questions in a way that allows the individual to find his or her own resources including how their strategies work and how they access their own states of excellence.  Where NLP Coach training differs from other programs, is that NLP techniques offer specific tools for creating profound change that most (maybe 90% or more) of the coaches out there, regardless of training, simply do not have in their toolbox. NLP Coaching is simply more effective.

Integration of Related Technologies

Over the years, I have had the opportunity to study with Tad James (Time Line Therapy(tm), Huna Training, Magical Presentations, and more), Wyatt Woodsmall (Advanced Behavior Modeling, Principled Negotiations), Richard Bandler (Hypnosis, Selling), Michael Grinder (Group Dynamics, Public Speaking, Training), Rodger Bailey (Metaprograms/LAB Profile), Ian Jackson (Ericksonian Hypnosis) and, of course, I studied with everyone else I could get in front of.  I received NLP Practitioner Certification with Anthony Robbins and the follow up classes with Robert Bayless.   I received NLP Master Practitioner from Michael Merlina.  I received my NLP Trainer Certification with Quinta Oran who studied with Mary Hail-Haniff in Florida who was a student of Roye Frazer out of New York.  I learned Redecision Therapy and Hypnotherapy from Harvey G. Davisson, Ph.D. in Dallas, Texas.  I took Landmark Education's, 'The Forum' seminar and completed their Curriculum for Living series, and I learned 'breakthrough' technology from Landmark, Lifespring, and Youth at Risk instructors.  I have worked with regularly to provide executive coaching and the culture change seminar work I do with Fortune 500 companies and smaller companies. 

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Call Bill Thomason at (602) 321-7192 to schedule an NLP Coaching Session, an NLP Business Program, or for information about upcoming workshops and certification programs.

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Locally serving:

  • NLP Arizona
  • NLP Phoenix
  • NLP Scottsdale
  • NLP Sedona
  • NLP Tempe
  • NLP Carefree
  • NLP Cave Creek
  • NLP Chandler
  • NLP Tucson
  • NLP Paradise Valley
  • NLP Mesa
  • NLP Prescott
  • NLP Flagstaff
  • NLP Southwest USA

Bill Thomason is available for coaching and training worldwide and has worked extensively throughout the US and Canada.